Pages & Bonds (June 2022 to Present)

Founder and Product Owner

Imagine a world where every page turned brings families closer together and creates lasting bonds. That's the vision behind Pages & Bonds, a startup dedicated to revolutionizing quality family time through the magic of literature. This platform offers curated reading sprints and engaging discussions that spark meaningful conversations, nurture imagination, and strengthen relationships. With Pages & Bonds, families can embark on literary adventures, fostering connections that transcend generations. Join us in turning pages and weaving bonds that last a lifetime.

A passion project inspired by my own growing up years.

Reviver (January 2019 to Present)

Advisor to CEO, Partnerships and Product Strategy (April 2023 to Present)

Head of Product and Customer Experience ((January 2019 to March 2023)

Everything about the driving experience has evolved in the last 100 years – except license plates. Technology empowers us to have more control, spend less time on mundane tasks, and easily connect with others. Managing our vehicles should be no exception. Neville Boston, inspired through personal DMV experiences, sets course to bring management of our vehicles into the digital age – and Reviver, was born.

I was responsible for team development, product vision, execution, growth, and product culture. This included:

• Part of the Executive Leadership Team, responsible for revenue and product growth.

• Defined and drove the execution of the product strategy for all Reviver products, ensuring a sustainable product-led business.

• Led eCommerce operations, driving revenue growth with strategic marketing campaigns and conversion funnel optimization.

• Developed and executed a comprehensive customer experience strategy.

• Oversaw the successful delivery of key strategic projects (State Integrations).

• Mentored and coached an empowered product and design team, fostering a culture of innovation and continuous improvement.

• Expert on modern forms of product planning, customer research and discovery, product discovery, and product development processes, to coach and guide the team effectively.

• Responsible for pre-sales and continued product marketing with potential and existing customers.

• Responsible for privacy and compliance.

I was hired as Reviver’s first Digital Product Strategy Lead to define and implement the Digital Product Experience within the organization. I facilitated the creation of the first product strategy for Reviver.

I led the project to successfully launch Reviver’s B2C Channel, from a basic one time purchase pricing to more profitable and sustainable monthly plans and tiers. I also led the project to integrate and launch new states which vastly expanded our total addressable market. And steered the product definition from being just about the Hardware to being about the Platform and services.

In short, I oversaw our product lifecycle from start to finish. I was responsible for making sure we work on the right business opportunities, come up with the right solutions to address those opportunities, ship those solutions and improvements regularly to customers, and ensure that customers discover and adopt the product and its various features.

Some success metrics:

• Led Reviver Product Growth from pre-revenue to 16M Annual Recurring Revenue (ARR).

• Slashed Cost of Acquisition by 90% in 18 months, sustaining steady month-on-month acquisition growth.

• Instrumental in new product introduction: Battery RPlate, propelling it from beta to capturing 86% market share within Reviver and RFleet (Fleet Management Platform) resulting in 30% increase in total Annual Recurring Revenue (ARR).

I have documented my journey in these blog posts: Product Leadership Chronicles

Adobe (January 2017 to December 2018)

Product and Pricing Operations, Non-Genuine Segment

The goal of the Non-Genuine Business unit was to grow Adobe’s business by monetizing the non-genuine segment. Customers using non-genuine software are victims of piracy, the customer journey was designed to provide these customers with education and resolution. The journey was in phases from being Friendly (inform and remind) to Direct (urgency) to Consequences (altered app function) to eventual termination of app. This was achieved through various programs.

I was responsible for operations for all non-genuine segment related programs. Which included:

• Leading strategic planning, prioritization, roadmap planning and execution, process improvements, and feature definition/design/development.

• Budget modeling and tracking, regularly present to CMO and other executives.

• A variety of hands-on user experience design activities, including usability testing and user research, information architecture, content strategy, and interaction design.

• As a Language major, my expertise was leveraged to write all content and customer communication, which included content for notification cards, landing pages, emails, social media responses, FAQs..,.

Pacific Gas and Electric (January 2016 to December 2016)

Management Consultant  

• Designed strategic workforce plan for substation engineering group at PG&E.

  Some success metrics:

• Increased team productivity by 8%.

• Increased work commitment accuracy by 66%.          

Artisan Reach (November 2014 to March 2017)  

Founder, Author, Coach and Product Growth

A platform that empowers artists to cross-pollinate in a dynamic workspace, fostering a collective movement that breaks boundaries and fuels creativity. Showcase, collaborate, and be part of a revolution that transforms art into a force for change.

• Develop and author comprehensive resources and guides tailored to artists, covering topics such as marketing strategies, business planning, and financial management, to empower artists with the knowledge and tools they need to thrive in the art business.

• Provide personalized coaching and mentorship to artists, offering guidance on career development, portfolio building, and leveraging digital platforms, with the aim of fostering artistic growth and financial success within the art industry      

Some articles written at this time.  

Testimonials:

“Joyita is a personable, organized, knowledgeable, and creative workshop leader who engages her audience from beginning to end. I highly recommend her and look forward to working with her again.” - Marge Anderson, Artist and Owner of i5 Teaching Network LLC.

“Joy's work is visually lush and psychologically enticing - a feast for the eyes and the mind. It incorporates her amazing energy, spirit and love of life. I have also worked with her on the council of Connecticut Women Artists and she brings the same energy and creativity to that role - and along with that, her intelligence, drive and good business sense. She's an artist that has it all covered! “ - Joanne Agostinelli, Artist at Agostinelli Fine Art.                   

Castlight Health (July 2013 to December 2014)

Product and Program Management   

Designed and started executing Castlight Health’s Product Health program, a comprehensive program to prioritize and guide product strategy and enhancements.

Led the establishment and development of a robust Project Management Office (PMO), defining frameworks, processes, and best practices to streamline project execution and enhance overall organizational efficiency.

Created the Product Council, a cross-functional body of leaders who steer the prioritization and roadmap for Castlight Health

Smart Grid Implementation (ConnSMART) (January 2012 to December 2013)

Program Advisor (July 2013 to  December 2013)

Program Lead   (January 2012 to June 2013)  

Acted as grant compliance officer to manage US DOE grant administration. In addition, provided tools, process and framework for managing 21 individual projects within the program that were staffed across 5 public utility entities 

Some success metrics:

• Earned DOE “best practice” recognition for development of innovative smart grid project management control tools and implementation tracking process.

About ConnSMART

Pfizer (August 2007 - March 2010)

Project Portfolio Manager/Business Analyst

• Served as change lead for growth of scaling and transformation program. Implemented repeatable processes and simplified milestone tracking.

• Collaborated with cross-functional teams to gather and analyze business requirements for the development and enhancement of an enterprise solution, ensuring alignment with organizational goals.

• Translated complex business needs into clear and concise technical documentation, including functional specifications, user stories, and process flows, facilitating effective communication between business stakeholders and development teams.

• Played a pivotal role in change management by facilitating training sessions and workshops for end-users, enabling smooth adoption of the new system and ensuring successful transition from legacy processes.

SatNav Technologies (May 2005 - October 2005)

Chief of Staff to Chairman & CEO

SatNav Technologies is a global leader in proprietary cloud-based IT and custom mapping solutions to help organizations increase their efficiency and productivity – both in the field and in the office or facility.

• Managed market introduction of India’s first GPS navigation device: SatGuide.

ICICI Bank Ltd (July 2002 – April 2005)

Various roles in Customer Experience with Phone Banking Group.

Phone Banking Group assists customers across segments, resolving queries, offering information, and cross-selling banking products over the phone

• Spearheaded ‘plain language revolution’ by simplifying all of Banks customer communication.

• Developed content, storyboards and tests prototype for e-learning modules.

• Developed and delivered product, process and soft skills training for new hires and existing employees. 

Some Success Metrics:

• Reduced average talk time for customer success representatives by 3 mins.

• Reduced email backs by customers with follow-up questions by 15%.

• Trained ~7500 employees of phone banking group and branches across India.